Dating back over 8,000 years to the ancient cellars of Georgia, fermenting and aging wine in clay vessels is one of the world’s oldest unbroken winemaking traditions, recognized by UNESCO as an Intangible Cultural Heritage. Today, this ancient art has sparked a vibrant global resurgence. From traditional Georgian qvevri and Portuguese talha to modern amphorae used by pioneering winemakers across Europe and the New World, clay vessels are redefining the premium craft wine landscape.
Why Amphora & Qvevri Wines?
The Fastest-Growing Niche in Fine Wine
Amphora, qvevri, and clay-vessel wines are among the most talked-about categories in the international wine market. They attract massive attention from sommeliers, premium retailers, media, and younger consumers seeking authenticity, craft production, and unique origin stories.
Gastronomic Appeal
The unique micro-oxygenation of clay vessels softens tannins early and enhances texture, creating vibrant, structured wines that excel in food pairing. This makes them highly sought after by top-tier restaurants and trendsetting wine bars looking to diversify their lists.
Join the Award
- On-Site Judging & Live Announcement at ProWine Shanghai: official award judging will take place directly on the fairground, with the winning entries announced live at the Skin2Skin Orange Wine Zone
- Direct Access to Top-Tier Asian Trade: positions your brand directly in front of key importers, distributors, wholesalers, and media actively seeking new wine trends and partnership opportunities.
- Stand Out in a Dedicated Category: provides dedicated recognition for ancient winemaking techniques, elevating your brand equity and craft credentials.
- Commercial Acceleration: Use the official GWSAA Amphora / Qvevri Wine Award medals on marketing materials, digital collateral to boost sales, secure distribution, and capitalize on growing trade interest across Asian markets.


Key Dates
Registration:
on or before 6 November 2026
Sample arrival at Shanghai:
8-9 November 2026
Fee:
USD 120 / SKU (RMB 800)
Wineries participating in the award can extend their physical presence at ProWine Shanghai inside a feature area Orange Wine Zone organised by Meiburg Wine Media. Participation options include:
- Display Bottle Package: Ideal for remote producers wanting bottle display and listing visibility without needing a physical table.
- Display + Tasting Support: Includes bottle display and active pouring support by the MWM team for curated tasting moments.
- Exhibitor Table & Content Opportunities: Physical table presence, with options to host 30-minute Pop-up Talks, In-Booth Mini Masterclasses, or feature your wines at the Themed Tasting Bar.
Join GWSAA + Orange Wine Zone
- Free Bottle Display
- 4 GWSAA entries > Free Tasting Inclusion
- Join Exhibitor Table Package > 3 entries free


